How can CBD increase your product sales?

CBD has quickly become one of the most exciting potential products from hemp, but what makes it such an exciting compound for businesses with an eye to the future? Let’s take a closer look at what makes CBD oil such a fast-growing favorite.


CBD is one of the main cannabinoids found in the cannabis plant, the healing compounds responsible for the unique effects of various strains of cannabis. Like the better-known THC, CBD offers a wealth of benefits and applications that have been eagerly studied in recent years. Unlike THC and some other cannabinoids, CBD is not psychotropic, meaning it doesn’t cause the ‘high’ of other cannabis-derived products. This makes it uniquely valuable for various pharmaceutical or therapeutic purposes.

Benefits and applications

CBD may be the single most promising cannabinoid according to research thus far. Studies have repeatedly confirmed a variety of beneficial therapeutic properties, including but not limited to:

• Epilepsy treatment
• Anti-depressant
• Anti-inflammatory
• Nausea prevention
• Sleep aid
• Muscle relaxant
• Concussion Prevention
• Anti-proliferative

This combination of traits makes CBD highly effective in treating PTSD and similar ailments involving high levels of stress, sleep disruption, etc. The low side effect profile also makes CBD viable for use in combination with other treatments without conflict. In 2017 the Colorado legislator added PTSD to the list of conditions that can be treated with CBD.

Looking at CBD from a less clinical vantage point, the compound is ideal as a supplement for people seeking various benefits associated with cannabis but but do not want the psychoactive aspects of marijuana use.

Why CBD?

What makes CBD stand out from other psychoactive compounds with similar benefits is, in part, the lack of significant side effects. CBD makes the consumer sleepy but is otherwise without drawbacks even in relatively high doses. It also acts to counter the key side effects of THC, namely paranoia and anxiety, making it a useful additive in products already containing cannabis and hemp extracts.

CBD extracted from hemp also occupies a strange legal position, where some have interpreted the federal position to be that CBD from hemp is legal—meaning savvy businesses may be able to market the advantages of medical and therapeutic marijuana in areas where the plant remains illegal.


Businesses looking to seize the advantage in developing markets for cannabis products should pay close attention to the potential of CBD oil; well-documented but not yet thoroughly exploited, the full potential of CBD oil products has yet to be fully realized. This offers a major opportunity for any business developing products in these markets, even those with no general interest in cannabis or hemp based products. Added to lotion, cosmetic, sunscreen, beverages, water, sports drinks, or as a diet aid, CBD can be added to many products-increasing profits!

Some assessments suggest that cannabis products could replace over a Billion dollars in Medicaid-covered prescriptions alone given nationwide legalization. The broader market for the various therapeutic benefits of CBD oil without the euphoric and paranoiac effects of THC and other cannabinoids makes the compound very likely to seize a significant proportion of the potential profits.